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It's been a whirlwind ever since Madonna announced her new album with Warner, “Confessions II!” Check out our timeline below to see the promo timeline!
– April 14: Instagram cleared with blurred profile photo.
– April 14: “I Feel So Free” teaser revealed on Madonna.com and Instagram.
– April 15: Artwork reveal and pre-orders made available.
– April 17: “I Feel So Free” premiere on Pride Radio.
– April 17: “I Feel So Free” released on streaming services.
– April 17: Madonna performs “Bring Your Love” with Sabrina Carpenter at Coachella.
– April 25: Madonna teases snippets at a private event at The Abbey.
– April 27: “Bring Your Love” is announced as the lead single to be dropped on April 30.
– April 30: “Bring Your Love” is released on streaming platforms, with a visualizer. Madonna's performance with Sabrina Carpenter at Coachella is also released on YouTube.
— May 3: Commercial advert featuring Anna Wintour is released.
— May 4: Official radio impact date.
— May 4: MET Gala appearance.
— May 9: Stationhead listening party.
— May 9: Exclusive Pride Radio airing of Peggy Gou's “I Feel So Free” remix.
— May 11: Private listening party for 6 of the album's tracks held in New York.
— May 12: “Bring Your Love” is announced to debut on the Billboard Hot 100 at no. 74.
— May 12: “Celebration II” film announced.
— May 13: FIFA World Cup halftime show performance with Shakira and BTS announced online.
— May 14: The tracklist for the 12-track version of the album is officially revealed on posters, broadcast via Instagram.
— May 15: Peggy Gou's “I Feel So Free” remix released to streaming services.
— May 18: The tracklist for the 16-track version of the album is officially revealed via Spotify Canvas.
— May 19: “Bring Your Love” falls off the Billboard Hot 100.
— May 27: Madonna's collaboration and custom vinyl with “Bilt” is announced, with a mini-interview.
— May 27: Madonna's releases a Grindr interview with Bob the Drag Queen and others, as well as a Grindr messaging skin.
— June 1: Madonna announces on Grindr that she is dropping something “big” this week.
— June 1: Madonna unveils a special pride edition vinyl for preorder.
— June 2: Madonna announces on Grindr that she will do a live stream on the platform on June 4.
— June 4: Madonna has a surprise performance in Times Square, streamed via Grindr, and immediately released “Love Sensation” afterwards.
— June 5: “Celebration II” film premieres at the Tribeca film festival, and Madonna is interviewed by Anderson Cooper. It is announced that the film will premiere on YouTube on June 8. Madonna implies that there are no music videos for this era, just the film in lieu.
— June 8: “Celebration II” film premieres on YouTube, with a special “after party” on YouTube Premium.
— June 8: Madonna is announced as the new face of KIKO Milano, with a commercial and images.
— June 13: Martin Garrix previews a new album track, “Bizarre” at his show, indicating that it was a collabration. He posted a high quality clip of it on Instagram the following day.
— June 15: Madonna surprise-drops the music video for “Bring Your Love,” after she implied there weren't going to be any traditional music videos for the era.
— June 18: Surprise release of two Honey Dijon “Bring Your Love” remixes.
— June 22: Surprise Interview Magazine cover and interview drops; Various record listening parties in the USA and UK are announced.
— June 23: Madonna hosts the YSL afterparty in Paris, and invites Debi Mazar and Charli XCX to the stage with her.
— June 24: Madonna screens her “Celebration II” film, at this point available on YouTube, in Paris.
— June 25: Madonna hosts a special release party in the UK with Charli XCX.
— June 25: A shortened “FIFA” version of ”Read My Lips” is released on the FIFA album; Madonna's partnership with Absolut results in a countdown for June 29 and a small clip of a bonus track, “Hot Sauce,” is released; Various record listening parties for Canada are announced; Track lengths are revealed on Spotify.
— June 26: Madonna appears on the Graham Norton show for an interview, including a surprise comedy skit with Kylie Minogue.
— June 27: Record store parties occur in Canada, the USA, Australia, and the UK, playing older Madonna tracks, already released new tracks, and full versions of ”Danceteria” and ”Read My Lips.”
— June 28: Madonna is announced as the cover of VOGUE Italia.
— June 30: Madonna announces a new TikTok variant.
— June 30: The “House of Confessions,” a pop-up shop, opens up temporarily as a registration-only event in the USA and the UK.
— July 2: Special UK album release fan event is held.
— July 2: Madonna hosts a live event on TikTok with Bob the Drag Queen to preview some tracks with an interview.
— July 3: Select Canadian stores have a midnight release party.
— July 3: The album is released.
— July 3: Madonna releases both an icon version of the album (with “Hot Sauce”) and a film version of the album (with the film) on iTunes.
— July 3: Madonna performs at the official London release party.
— July 5: Madonna releases an instrumental version of the album on iTunes with instrumentals.
— July 6: Madonna releases a Grindr version of the album on iTunes with the Times Square performance.
— July 9: Madonna releases an “Afterhours” version of the album on iTunes with the additional remixes.
— July 10: “Confessions II” debuts at no. 1 in the UK!
— July 10: “Danceteria” is scheduled for radio impact for Italian radio stations.
— July 11: Madonna hosts a special “Club Confessions” release party.
— July 12: “Confessions II” debuts at no. 1 in the US and Canada!
— July 14: “Danceteria” gets a lyric video uploaded to streaming services.
— July 15: “Danceteria’s” lyric video is uploaded to YouTube.
— July 16: “Danceteria’s” receives a landing page.
— July 19: Brief performance of “Music Inferno” (with parts of “Danceteria”) with at the first-ever FIFA World Cup halftime show.
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